Press release


Press release of

Press release


Under the motto „FIT FOR FUTURE“, AICHINGER will present innovative ideas for successful bakeries of the future at the iba 2018.

The challenges and opportunities for bakeries in Germany and Europe require new thinking and new concepts. Consumer, shopping and nutritional behavior, health awareness and convenience orientation: the changes are obvious. AICHINGER Managing Director Oliver Blank: "Whether it's a traditional bakery or a bakery chain in competition with food retailing and system gastronomy, the bakery companies have to develop further. Added to this is digitization with new options for store and branch management as well as the combination of stationary business and online shopping. For bakers, new opportunities arise in existing store concepts, but also with completely new convenience concepts. "Under the motto FIT FOR FUTURE, AICHINGER shows how bakers can transform market changes and trends into opportunities and business success - from the intelligent detailed solution to the holistic shop concept.

You can all find this at the AICHINGER exhibition stand:

New possibilities for sales promoting staging of breads and bakery products: This is how bread and bakery expertise are presented and successfully distinguishes itself between discount stores and system gastronomy.

Bakery Snack - the next level: Innovative bakery snacks that stand out from the competition - ultra fresh, for every taste. This turns market opportunities into sales and earnings.

Ambiance meets efficiency: Creative design, a light and feel-good atmosphere in harmony with efficient work processes that are functionally well thought-out so that the sales staff can master them perfectly in everyday life. That's how you attract customers and turn them into fans.

Aichinger "bakery of creativity": What the open view baking area at the bakery is, is the creative studio at the AICHINGER stand. AICHINGER’s creative people show live how tailor-made concepts are created, give first-hand tips and, upon request, even scribble their first ideas down on paper.

Aichinger 100% live: Everything that is shown at the iba is live, real and can be transferred
1:1 to the bakery. Aichinger also provides a full view behind the counter and into the preparation area. This is how success is furnished/created.


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